What Causes Expired Listings?
Was the property correctly priced?
Improperly pricing a property is typically the number one cause for a property not selling!
There are many strategies to try and sell a home, but there is only one proven strategy: pricing a property competitively
and correctly. Many realtors try and overprice listings by leaving it on the market for a long period slowly reducing the price, or underpricing listings quickly generating numerous offers to hopefully bid up the price. Neither choice is the best option for you the client. Pricing a property correctly gives you the owner the highest return in the shortest period of time. We look to price your property very competitively within the market allowing you to obtain top dollar in a time frame desirable to you.
What is the current showing condition of the property?
Houses that show in top condition usually command top price!
When showing a house everything matters; the paint, landscaping, window coverings, and floors. All be in showing condition. Your house should look clean inside and out. This is why many staged homes sell quicker than regular homes. This does not mean every house must be staged to sell, but a house that is clean and shows well will stick in a buyers head, leaving your home with a positive mindset. On the other hand a dirty messy home will foster a negative image making it more difficult to justify the selling price of your home. We look to work with you to make sure your home is in perfect condition to sell. Whether that means rearranging furniture or cleaning we work with you to set up your house to sell.
Was your property marketed correctly and aggressively?
Combining the right agent and the right marketing can really set your listing apart and make it stand out in today’s competitive market!
Many homes today are overlooked simply due to lack of exposure. Statistics show that 84% of home buyers use the Internet as a tool when searching for homes. Therefore, your home needs to be marketed all over a myriad of Internet sites. We look to not only flood the internet with your listing but to go beyond that. People do not realize presentation of listings may dictate if it sells or not. Successfully sold homes typically had advertisements that were clear and concise with numerous high quality photos. As we market on the internet we also market the old fashioned way. This includes flyers, door to door knocking, and calling other trusted agents to spread the word about your listing. They have qualified buyers who may be interested in your home.
Did you hire the “right” real estate agent?
In today’s market there are real estate agents and real estate sales professionals. You want a sales professional who is connected in the real estate community and has knowledge and understanding of the current market and trends.
A sales Professional:
- Puts his/her client before anyone else.
- Presents a complete marketing plan explaining what and how they will get your home sold.
- Places your home on the MLS properly. Everything is perfect from pictures all the way down to the listing printout.
- Directly markets to an existing network of buyers looking to purchase property in your area, as well as market to
other realtors to bring the necessary attention to your listing.
- Calls other buyers and agents in the local area making them aware of your listing and allowing everyone to know your home
is listed and priced ready to sell.
Hope you find this information useful. If I can be of any assistance in getting your home sold, call me at (954)225-1154 any time!